It's still going to work the same method", my exasperated partner hissed into my ear as I got cartons after containers of some 'designer' tissue. Yes, for a graphic designer and writer who knows all about the kind of effort one puts into packaging and branding items, I sure fell for it. I am entitled to fall for nice packaging, I have a prevailing right to be human.
They are so pretty ... the product packaging. I swear!
They have the 'nature fan' packaging, the 'fruity' product packaging, the 'woman on the go' product packaging, and after that they have the 'kids' product packaging. I got 4 of each style packages and made a run for the counter with them with my shouting kids and exasperated hubby following me in slow movement. It was definitely a 'die-hard' minute. You know, when the hero is running away from a bunch of wild bad guys with machine guns, and they're shooting at your feet or something ... and there's a surge behind you ... and whatever occurs in ssslllloooowwwww mmmmooooottttttiiiioooonnnnn.
Well, in this case, I was running for checkout with boxes of tissue paper with fancy packaging styles on them. I liked the product packaging designs so much, after using up all the tissues in the boxes, I would cut out the designs and position it into my 'should keep for recommendation' clear folder. I do not keep a lot of stuff in there since I am quite selective about the designs that I like, however these product packaging designs made the cut.
You see, this is website the kind of thing that takes place when you put some effort into making your product packaging style. Yeah, we all have this in the back of our heads ... "Hey, it's PACKAGING! They're going to THROW the PACKAGING away.
This is what I have to tell you, as a graphic designer and consumer. The more effort you put into designing your packaging, more customers will stop and take an appearance at your packaging or what's inside the packaging. Now, does it make good sense for me to say now that when they take and stop notice of your packaging, your chance of getting them to purchase your product boosts? Exactly.
You see, the function of packaging is to get the consumer's attention. And without an electrifying packaging, consumers are going to walk past the heaps and loads of other rival products ... and yours ... without even understanding you're there! Your item is sitting there on a rack, for goodness sake, and the only weapon you have is to have a nice product packaging. You've won the very first round once they stop and take a look.
Consider it!
They have the 'nature fan' product packaging, the 'fruity' product packaging, the 'lady on the go' packaging, and then they have the 'kids' packaging. Well, in this case, I was running for checkout with boxes of tissue paper with expensive product packaging designs on them. I liked the packaging designs so much, after using up all the tissues in the boxes, I would cut out the styles and put it into my 'needs to keep for reference' clear folder. I do not keep a lot of things in there due to the fact that I am quite selective about the designs that I like, but these product packaging designs made the cut. The more effort you put into creating your packaging, more clients will take an appearance and stop at your packaging or what's inside the aluminium foil packaging food.